Generating effective car wraps is a straightforward matter of designing the proper graphics. In order to expect the design formulation to work properly you must add the factors the formula mandates. Failure to accomplish this will decrease response rates. When it comes to car wraps, more is not better. Once the mandatory formulation is found in the design, each supplemental variable applied begins a process of decreasing returns. Excess elements of design usually tend to fog up the marketing concept. When talking about car wraps and vehicle graphics, less is more. The impulse to over-design by folks that are ready to spend a lot of money to advertise their business is counter-productive and tends to constrain their competitive effectiveness in the market. The "brochure effect" is the disorder we're referring to.
The brochure effect is the similar need some people get when building a simple business card. Start simple with the fundamentals, their logo and company name. The address follows as sound judgment prevails but then the need to continue to add that essential element that will spur a prospect on to purchase takes over. They've just crossed over the line from lucid to brochure effect. The eagerness of the malady takes over until all white space has disappeared. Then the backside of the card gets the first three chapters of War and Peace, and that's the brochure effect
